In our home country, it’s easy to take it for granted that we have a strong network. We often don’t even realize it. We just have people we’ve met along the way, organically, through school or work, and someone will always know someone who can help. But what happens when you move to a brand-new country?
As an entrepreneur, having the right network and a support system can make the difference between success and failure. How do you even approach this while you’re also tackling the challenge of figuring out life in a new country?
Networking as an expat entrepreneur
One important feature of a strong network is being able to find an expert on a specific topic if you’re not one yourself.
I’m an expat. After moving to the Netherlands from the UK in 2018, I built my first business. I quickly realized that without a network it was hard to find clients, get referrals, or truly establish my business.
I started attending events, asking questions, and connecting with other business owners.
That’s how Buzz Business Networking was born! I’m dedicated to creating a community of entrepreneurs that’s open, supportive, and energizing. My events (both online and in-person) are perfect for solo entrepreneurs who want to learn something new, connect with others in meaningful ways, and set themselves up for success.
If you were starting your first business in the Netherlands today, what would you do differently?
I did some research at the beginning of this business, but I would test things out a bit more and work on iterations rather than gathering up all the feedback and considering I had the solution. You need to try a few different versions while still asking for input and feedback until it hits the mark.
What do you think is the main reason people are uncomfortable with networking? And what would be your one tip on how to make it easier, especially for introverts and are terrified of walking into a room full of strangers?
It’s putting yourself out there, it’s going somewhere you don’t know to meet strangers – yes, that can be very uncomfortable. To make it easier, prepare by connecting to people before the event, such as the person who’s running it. They should be happy to have a call with you and answer any questions you may have. Dress in something comfortable, check the weather forecast and how you’re going to get there, and make sure you have plenty of time so you’re not rushing and feeling flustered.
You might be surprised to know that introverts make the best networkers! They listen and take notice of what people are saying, so be clear on what you’re going there for, be curious and maybe take someone with you, but don’t sit with them in the event. They’re there with you to keep you company and have a friendly face in the room but use the opportunity to meet new people, you might actually like it!
If you want to break the ice and connect with fellow entrepreneurs online come and join my Facebook group with over 1,500 small business owners based in the Netherlands: Small Business Connections NL.
What is the one opportunity Small Business owners are missing out on?
Asking for help! We can’t do this on our own and no one can guess what’s in your head, what you’re stuck with, and what you need help with so just ask, you never know they might just have the answer. Don’t struggle on your own!
How would you rate the support available for small businesses in The Netherlands?
Compared to other countries you just register your business, and you’re left to figure it out yourself. But there is funding available from local councils and the government, you just need to go and look for it. I’m lucky enough to have tapped into my local council digitization voucher twice now and have also had government funding for coaching and this year completed an entrepreneurship course which was funded by the STAP budget. Check out what’s available and get applying.
What’s your favourite unexpected collaboration that has come from one of the events you’ve hosted?
Meeting my wonderful event photographer. Polina Nasedkina put a post in a Facebook group in early 2023 that she was looking for people to photograph for her portfolio. We met in Rotterdam, and spent a nice few hours together, she quickly made me feel comfortable in front of the camera. Since then, she’s been taking photos of my events, offering headshots to attendees, and meeting so many contacts through attending my events. I’m so happy to see how she’s flourishing.
As an entrepreneur, what is one habit that can keep you accountable and on track with what you want to achieve?
Having a plan. Despite the fact I work on my own I still plan out and document things such as events I’m running, my social media plans, and block my diary so I achieve things. It’s easy to get distracted by lots of other things but you need to focus on what needs to be done and when, so you don’t rush things at the last minute.
What tips would you give to someone who’s just moved to the Netherlands and wants to start a business, specifically when it comes to building a community and a network in a brand-new country?
Apart from your local council website, international centre, and co-working spaces, check out Meetup and Eventbrite to see what events might be suitable for your industry. If you’re not sure it’s the right event for you, contact the organiser and ask. Building a network of contacts takes time, help others and relationships and referrals will happen over time, don’t forget to enjoy yourself, and share your passion for your business, and why you started, it will make you memorable even if the people you meet aren’t your potential customer they will remember you and talk to others for the right reasons.
